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Ken Kragen and
INTERFACE,
INC.
In 1997 the largest manufacturer of carpeting
in the world hired Ken Kragen to consult on the production
of the biggest event it ever attempted. Interface wanted to bring
together 1000 of its top executives, vendors and clients for week-long
conference at the Grand Wialea Hotel in Maui. The theme was that
running a successful business and protecting the environment could
be integrated harmoniously into one strategy.
Ten of the most prominent environmentalists
in the world participated in the weeklong conference, as well
as a number of high profile speakers and performers. Working with
the president and executives of Interface, Kragen crafted a week
of events, speakers and entertainment that won the international
award for best conference of the year.
Among other things, the attendees participated
in a plan that dramatically personalized the theme of the conference.
They divided into small groups and took specific actions to help
preserve the island's limited natural resources. For example:
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- Each person turned of all lights
and air conditioning upon leaving is or her room.
- The towels and sheets in each room
were changed only every three days.
- Everything Interface and the attendees
brought to the island, including waste paper, returned home
with them.
For seven months prior to the conference, Kragen
worked closely with the president and executive team. One week
prior, Kragen was on site to make certain all necessary preparations
were completed. On the first day, he delivered the opening speech,
which set the tone and challenges for the event. Throughout the
week, he gave four seminars on the subject of sales excellence.
The tremendous success of the conference brought a great amount
of visibility to Interface and personal satisfaction to its executives.
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